kind words
Read what my colleagues have to say…
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“Katelyn's creative, out of the box thinking, was a major asset to her work. She wanted every client to shine and she would go out of her way to really understand their needs, their brand, and how she could leverage her competencies, teamwork, and the partnership between the client and Citizens to bring out the best in every campaign and interaction.
I truly appreciate Katelyn, personally and professionally. Her resiliency and motivation to succeed is palpable, and something we very much share. Her collaborative nature, personalized attention to detail, out of the box creativity, and positive outlook are all second to none. She Is simply the best.”
— Kimberly Jalette, PMP | SVP, Head of Auto Finance and Technology
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“Katelyn is that rare bird in the marketing jungle that does not specialize in just one branch of marketing, she has experience in B2B, B2C and in various industries. She is skilled and adept in leveraging multiple channels to deliver the right message to the right audience. She understands which tactic delivers the predictive outcomes to get a customer to buy and buy again.
In addition to driving millions in sales from strategic campaigns, Katelyn also has such positive vibe that draws teammates in to tackle problems thoughtfully and collaborates well with colleagues across the organization. Simply put — Katelyn is the one you want on your team because she is enthusiastic about her craft.”
— Kim Hoffman, MBA | VP, Citizens Pay Retailer Optimization & Business Enablement
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“Katelyn's ability to collaborate and incorporate feedback while also bringing innovative ideas to the table sets her apart as a standout colleague. Her detailed and thoughtful approach to visual use cases showcases her skills in marketing and designing for customer experience but no matter the task she is a valuable asset in any setting.
Katelyn's willingness to go above and beyond and her ability to adapt to any project make her a trusted and reliable colleague. I would be delighted if I’m fortunate enough to work with Katelyn again in the future.”
— Patricia Stacey | VP, Citizens Pay Partnership Success Director
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“Katelyn's appeal stems from many things: a super smart strategic thinker, brilliant and organized executor, friendly, approachable colleague. She brought a bright, fresh perspective to marketing and sales optimizations for a number of our merchants, spanning several industries, directly impacting their success. Katelyn is well versed in many facets of marketing and sales optimization: consumer and B2B with a specialty in digital marketing.
Katelyn is thoughtful, smart and is focused on driving results. She is intuitive, enthusiastic and a wonderful team member to boot.”
— Lesley Ruple | VP, Citizens Pay Partnership Success Manager
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“Katelyn has a way of taking macro (or totally obscure/ill-defined) goals and is able to strategically tackle them at a micro level. She has a deep understanding of what it takes for a business to be successful in the digital landscape, and has a way of rallying cross functional teams to get things done - no matter the boundaries and limitations.
She is brilliance and kindness personified in every way, and is an absolute joy to work with.”
— Katie Scott | VP, Citizens Pay Partnership Manager, DTC Sales Optimization
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“I worked closely with Katelyn for a little over a year now. In this time, she’s been an invaluable partner to myself and our business line as we developed a unique value proposition and outlined a holistic marketing strategy for a new product launch. Katelyn consistently utilizes her strategic vision and aptitude for innovation to challenge the status quo.
Katelyn embodies all the qualities you’d want in a team member: responsible, reliable, empathetic, intuitive, introspective, creative, and analytical. In particular, her can-do attitude and collaborative nature explains why everyone loves working with her. Even when she’s not technically aligned to my projects, more often than not, I find myself reaching out to Katelyn for consultation.
Katelyn’s customer-centric approach allows her to identify the most effective marketing strategies (marrying the right messages with the right tactics and right timing) that closes gaps in customer journeys, elevates experiences, and ultimately increases customer retention and satisfaction. She will be a great asset to any team!”
— Annie Wei | VP, DTC Product Manager, Citizens Pay
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“It's my absolute pleasure to recommend Katelyn Soja, a true creative and project management powerhouse. Katelyn possesses a remarkable talent for providing precise design feedback and effortlessly consolidating input from various stakeholders to streamline the process and eliminate confusion. She respects and nurtures creative freedom, fostering an environment where ideas flourish.
As a marketing professional, Katelyn carries a knack for project management. Her attention to detail is unmatched. She meticulously identifies every step and milestone, ensuring projects progress seamlessly from start to finish while maintaining an unwavering commitment to delivering high-quality results.
Katelyn is a pollinator of technological efficiency. She overhauled our team’s MS Planner board to help us keep track of projects and tasks more easily and transparently, improving how I do my work. Additionally, Katelyn champions collaborative workspaces using digital whiteboards like Mural, where she maps out customer journeys and use cases.
Beyond her professional expertise, Katelyn's encouraging demeanor is truly infectious. She approaches every interaction with a win-win mindset, infusing joy and positivity into everything she does.
In all aspects, Katelyn embodies excellence and brings out the best in those around her. Without hesitation, I highly recommend as a creative and collaborative leader.”
— Judy Dueker | Officer, Sr. Product Marketing Partner, Citizens Pay
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“I had the pleasure of working with Katelyn at Citizens for almost a year. She was an exceptional collaborator with a keen eye for detail and a deep understanding of marketing strategies. Katelyn contributed valuable insights to creative briefs and marketing input documents for Citizens Pay's seasonal campaigns. Her strong analytical skills and dedication to optimizing campaign strategies were instrumental in their success.
Beyond Katelyn's professional capabilities, she was a pleasure to work with and brought positivity and teamwork to every project. I highly recommend her for any role where her expertise in Marketing and her collaborative spirit would be invaluable.”
— Lisa Arm | VP, Marketing Partner, Unsecured Lending